Local Search Engine Optimizations (SEO) is the Cornerstone to Success! In local communities, smaller establishments are able to provide personalized service to each customer. These intimate experiences are what today’s consumers crave for – and it’s what our local SEO services aim to give. We want YOU to excel in your chosen industry, in your own community. When SEO Experts handle your online presence, you can focus more on what needs to be done.
We want your business to be #1 in your industry – in your local community. After all, there’s nothing better than having customers from your own neighborhood!
Each business is different. That’s why we carefully tailor our local SEO strategies to fit your company's unique needs: from inspiration to execution.
We don’t just use buzzwords or follow trending techniques. We offer targeted web design strategies that really work. And we have the results to prove it.
Request an SEO Audit (worth $175) which includes Local Visibility, Social Engagement, On-Site Recommendations, Competitive Analysis & more!
Our Local SEO Process
Take a look at our step-by-step approach to making your website stand out above the local competition.
What to gain from your local SEO marketing.
Setting up Local & National pages for your business.
We will personalize your content.
Sterling reviews to boost rankings!
Check and Remove Duplicates
Monitor your online reputation.
We will constantly communicate with you.
Get More Conversions, Calls & New Clients With... Your Trusted Local SEO Experts.
We help you to manage your local visibility, track activities transparently, get reports & view performance of your campaign - all in a single place.
Pricing begins from as low as $299 /mo
How Local SEO Works
We offer a local SEO search strategy specifically tailored to your location to ensure the right external location signals are sent as well as inbound links, on-page and social signals, and review signals to Google about the locations most relevant to your business. It doesn’t just increase traffic to your website, it increases targeted traffic.
We use proven methodology-based solutions.
Citation building is a critical step in maximizing your reputation online. Relevant backlinks are a close second. We accomplish both using only proven methodologies.
We drive highly-targeted leads to your door.
With a website optimized for local search and accurate listings, potential customers easily find your site. Site traffic becomes foot traffic.
We improve your local ranking on Google
Following diligent keyword research, we target exactly what your potential customers are looking for to ensure that when they get to your website, they’re high-quality leads.
We manage and control your online reputation
An online reputation is important for any business but it’s especially important for local businesses where one bad review can be catastrophic. We’ll help manage that reputation.
How is Local SEO different from regular SEO?
Often times, people think that SEO and Local SEO are the same digital marketing strategy. While they aren’t exactly correct - they aren’t exactly wrong either. You see, when you boil it all down, optimizing a website for search (be it local, national, or global) has one goal – generate you more leads. Local SEO goes about the process slightly different, which we’re going to discuss for you below…
Website Audit & Competition Research
Along with the audit, it’s important to begin researching your competitors. This is a key step in the entire process. Why? We can reverse engineer what your competitors are doing correctly in order to copy their strategies and supersede them. Start Your Site Audit FREE Today!
Local Keyword Research
Keyword research is the process of determining what specific phrases your target demographic is searching for with the purpose of buying the product or service you provide.
When it comes to keyword research for local business websites, the objective is to find keywords that identify buyer intent. We look for keywords specific to your area.
This process is very involved and includes carefully studying your competitors in order to understand which keywords their website may (or may not) be ranking for on page one in the search engines.
Content Creation & Optimization
Once we have a nice list of keywords that your target demographic is searching for in your local area, we begin creating content around those keywords. Oftentimes this content takes the form of pages on your website. However, sometimes videos are made for the purposes of ranking in the search engines.
For the content created we ensure that it is properly optimized. This includes (but is not limited to) making sure that the keywords we found are in specific areas on the content being created…
First 100 words of the content
Build Local Links
The last but more important step is building a very specific type of link – local. Links, in the world of SEO, are like votes for your website. The more links that are pointing from other websites (e.g. Yelp, Twitter, your friend’s blog, your Facebook page) to pages on your website, the higher those pages will appear for the specific keywords they are targeting. However, not all links are equal. Links from relevant “authority” websites count much higher than those from newer, non-relevant sites.
For digital marketers untrained in Local SEO, finding the right links for a local campaign can be tough. It takes a lot of time and effort to understand where to find them. This is where the previous competition research comes in handy. By reverse engineering your competition we can also understand where they are getting links from and which ones are giving them the biggest “boost” in the search results. We can use this information to gain the same links, thus leveling the playing field and giving your website the same boost.
Below is a list of some of the best local link building opportunities to grow your SEO campaign…
Become a Patch contributor for the town and write an article about your business.
Find local bloggers and offer them your product or service for free in return for a review (and link).
Join local groups, such as your town’s Chamber of Commerce. Many of these groups have a members page where they list and link to member websites.
Donate to local charities that have a thank you page for their donors.
Sponsor a local event. Many events also have thank you pages, like this one.
The best way to build links for a local campaign is to not think of it as building links. Instead of being “salesy” and pushing links, try to be friendly and helpful. While it can take a longer amount of time to build the types of links mentioned above, they are much more likely to lead to a greater boost in ranking. Getting those potential customers through the front door of your business, starts by making you discoverable on the web. We accomplish that through citation building, establishing high-quality backlinks, and creating a local reputation online that drives foot traffic.
As you can see, although Local SEO differs from a National SEO campaign (regular), it can be even more effective in bringing in leads. By following the plan outlined above, you can expect great results from your next Local SEO campaign. Contact us today, we want YOU to excel in your chosen industry, in your own community.
Dominate your Local Search Results Today!
Local SEO is one aspect of the SEO division, which is often overlooked by website owners and SEO service providers. Notably, local SEO is important for businesses and can be of utmost help during the planning stages of a new website optimization campaign. It helps businesses to gain extensive recognition in their locality and to grab customers more accurately. For example, if one is a "plumber" based in Springfield, for whom plumber would not be beneficial, but plumber Springfield could be.
These efforts can benefit the local businesses such as electricians, real estate, lawyers, restaurants, plumbers, Constrution, cellphone store, dentists, family owned business, etc. Local keyword rankings are easy to achieve and would help to target relevant traffic.
Summarizing the facts, it can be said that local SEO benefits your business as:
Earns Better ROI
Increases Online Visibility and Brand Awareness
Takes Less Time to Rank as Compared to National Level Keywords
With the increase usage of smartphones and tablets, making sure your business is ready to receive exposure online is absolutely critical. About 20% of all searches on Google have local intent, and an astounding 33% of all mobile searches have local intent. With figures like that, it’s not hard to see why having your business ready to be seen for local searches is important. These numbers are also the big reason why we get so many requests for local search optimization.
If you’re going to do something right, do something right the first time. That’s the main point behind the first phase of our approach to local optimization. Off page tactics (link building, citation building, etc) later on in the campaign won’t have as positive of an effect, if the site isn’t healthy beforehand. Optimizing things like title tags, sitemaps, site navigation, are all part of making sure the core of your website is ready to get the most out of the next phase – off page optimization.
Our Local SEO Packages
The Local SEO Packages focus on relevant citation building, effective on-page optimization including local schema implementation, natural link building, methodology-based solutions, and Google Map pack inclusion. Ideal for businesses with actual physical locations and want to build their presence locally. Helps you attain natural local ranking, and drive foot traffic to your store.
The Local Citation Packages focus on relevant citation building, Local Business Listing Research and Creation. Ideal for businesses with actual physical locations and want to build their presence locally. Helps you attain natural local ranking, and drive foot traffic to your store.